Social Media Marketing

How to Use LinkedIn Events

Studying Time: 7 minutes

Covid 19 pandemic (that’s hopefully behind us) restricted the probabilities for journey and face-to-face conferences. Fortunately, adaptable enterprise individuals shortly discovered an answer and turned in the direction of on-line occasions.  One such instance are LinkedIn Occasions.

This networking function permits LinkedIn members to find workshops, meetups and different related occasions of their skilled networks with out face-to-face contact. They will use this opportunity to construct relationships and be part of communities simply. With time, this setup grew to become a cheaper choice than its in-person counterparts and a very good various to offline conferences. 

So, how are you going to use LinkedIn occasions in your occasion advertising? Preserve studying our information and leverage this instrument on the biggest community for professionals on the earth.

Why LinkedIn occasions?

To begin with, a fast reminder concerning the measurement of LinkedIn.

Over 830 million members are utilizing this community, making it the world’s largest skilled community. Furthermore, there are greater than 9 billion impressions on the LinkedIn feed every week! Add to this the truth that round 3 million individuals share updates on LinkedIn and you’ve got a excessive natural attain with comparatively low effort! 

The numbers we talked about make LinkedIn one of the crucial efficient social networks you should use to advertise what you are promoting. Which means that:

  • Many individuals will see the occasions you create. You possibly can invite your connections to attend them. In case you’re an organizer, web page admin, or attendee, you possibly can ship as much as 1000 invites weekly. With LinkedIn connections limit in place, that is nice worth added that helps you enhance your attain. 
  • It is possible for you to to see the occasions of your curiosity simply and increase your personal community as properly. This works equally to the way in which you see connection strategies or teams that may curiosity you.
  • You possibly can handle giant audiences in a couple of clicks – LinkedIn occasions options are developed in a manner that can prevent loads of time and sources that you simply’d want when utilizing a number of instruments in occasion group.

The function was first launched in 2011, and upgraded with a brand new model in late 2019. Now, you should use intensive options to arrange occasions by means of LinkedIn. 

LinkedIn customers are very proactive, so you should use it for extra than simply enterprise occasions. You should use this platform to advertise any exercise – conferences, webinars, yoga lessons, cooking programs, music occasions, and so on. Attendees will be capable of join and interact by means of them, which implies a group constructing and promotional instrument for you.

Making a LinkedIn Occasion to tell and promote your upcoming digital summit, for example, is a superb addition to your digital occasion plan.

In any case, don’t skimp on such a useful instrument.

How one can create LinkedIn Occasions?

Let’s get straight to the enterprise and clarify how one can create LinkedIn occasions with all new options that got here in 2022. It’s straightforward to do it from both a desktop web site or cellular app. You’ll want admin privileges should you’re doing this on behalf of an organization web page. Later, you’ll be capable of handle it with different admins of the web page. The method is fairly easy:

​​Click on the Residence icon on the high of the web page.

You will notice a panel in your left. Right here, you will note Occasions. Click on on the Add icon subsequent to them.

A pop-up window will seem, asking you so as to add vital details about your occasion. The event-creation mode is fairly detailed, so that you’ll be capable of customise the next:

Occasion identify. It’s best to add a singular identify that makes your occasion recognizable and simple to seek out. For instance: “Developments in Fraud Detection within the AdTech Business”. That is how all of the individuals working in enterprise analytics in AdTech firms who’re all in favour of holding updated with the traits will be capable of discover it.

Applicable time zone. This is useful whenever you’re organizing worldwide occasions.

Date and time of your occasion. Set the date and time when your occasion begins and when it ends. 

In case you create an occasion from a web page profile, you’ll have the choice of utilizing a LinkedIn registration kind. That is how LinkedIn members can register in your occasion if it’s not open for all. Understand that additionally, you will must disclose your privateness coverage to tell your attendees on how you intend to make use of their data. 

Description. Sort a short description right here to offer extra details about the theme of the occasion.

Audio system. Begin typing the identify of the audio system, and if they’re LinkedIn members, it is possible for you to to pick out them from a drop-down menu. They are going to all be mechanically invited to the occasion as properly.

After you fill the elementary data in, you solely have a few steps left. 

Share your occasion to advertise and sort in a brief description so individuals can simply get the grasp on the content material. Then, choose the attendees. Click on Publish, and your occasion is created!

Keep in mind you could change the occasion particulars after creating it. Merely go to the edit choice of your occasions and replace what’s wanted.

Options and instruments of LinkedIn occasions

There are such a lot of nice options you should use when creating on-line occasions on LinkedIn. To make all of them simpler to implement now we have separated them into two phases – earlier than and through/after the occasion. 

Earlier than the occasion

LinkedIn occasions have distinctive options that allow you to achieve your audience. For instance, they are going to get customized suggestions through the “My Community” part. 

Natural on-page discovery of the occasion works for you as properly – it’ll enable you to match your audiences’ pursuits. As well as, you’ll have an choice to share the occasion together with your followers after you could have created it.

Let’s say you’re focusing on ladies in STEM who’re all in favour of assembly individuals from the trade and holding updated with newest traits. Since they’re prone to observe pages and teams on the subject, LinkedIn algorithms will present your occasion to them. 

They may even counsel you the audience in your marketing campaign. You should use these strategies, edit them, or reset the viewers if you wish to select your viewers by your self.

LinkedIn has executed a tremendous factor right here. Posts about occasions stand out from different content material within the feed. This makes it tougher in your occasions to get misplaced within the sea of content material. 

With LinkedIn, you gained’t have to fret about reminding your attendees that an occasion is approaching. Your attendees will get a notification per week away, three days earlier than, and a day previous the occasion. They may even be notified if any of their connections are attending it.

Earlier than the occasion begins, preserve your attendees engaged and heat them up for the incoming occasion. There are many choices offered by LinkedIn, from asking questions, creating polls, interviewing your audio system, or posting often requested questions. 

Supply: Linkedin Blog

Begin with such posts a few weeks upfront. It will assist attendees get acquainted with the matters. They will use it as a chance to satisfy different attendees as properly. It’s going to positively have an effect on the engagement and networking potential that your occasion has.

Preserve your LinkedIn occasion feed dynamic. For instance, somebody may desire knowledge visualization over movies, so be inventive together with your posts. The aim right here is to put up content material that retains your attendees .

LinkedIn occasion chat is another nice function that you should use. Chat is the place all of your attendees can collect and construct enterprise connections. Which means that networking can begin earlier than the occasion itself! Then, relying on the engagement of your attendees in chat, you possibly can set the tone for the primary occasion.

As you possibly can see, LinkedIn has added helpful options to their occasions, so use them correctly. Many LinkedIn occasions have too low exercise. That is primarily as a result of worry that their viewers may get bored. However quite the opposite, they’ll lose curiosity and really feel unappreciated should you don’t entertain them earlier than the occasion. 

Put your self within the sneakers of your attendees. Think about you signed up for an occasion and noticed no exercise from the organizers – you’d take them much less significantly than in the event that they often engaged of their pre-event actions.

Throughout/after the occasion

There’s an choice in your attendees to obtain a push notification as soon as your occasion begins. That is one final probability to remind them concerning the due date in case they missed a number of the earlier alerts. 

After the occasion ends, it is best to prioritize accumulating impressions.  You should use polls and suggestions types which are elements of LinkedIn occasion feed. That is additionally an effective way to maintain the engagement of your attendees excessive after the occasion. They will proceed to work together with one another and keep near what you are promoting as properly.

Later, you should use the choice of retargeting that LinkedIn has for related future initiatives.

How one can use LinkedIn occasions analytics

With LinkedIn Occasions Analytics, you possibly can see if the hassle you place into organizing on-line occasions paid off or should you want a change in method. That is one other nice function added by LinkedIn that helps you establish the standard of your actions and determine areas to leverage or enhance. You’ll make data-driven selections on follow-up steps and be capable of enhance your promotion, focusing on, engagement, and so on. should you’re not pleased with how your occasions go.

Why is that this a helpful function for entrepreneurs? If you’re like us, you could have gone by means of the wrestle of calculating ROI of your occasions, looking for out the background of your attendees, ect, and spent loads of time doing so. Right here, you’ll get loads of the info immediately, resembling:

Customer and attendee knowledge. If you’re the occasion organizer, you’ll be capable of see all of your occasion attendees (even should you didn’t require them to enroll through the registration kind). You’ll  additionally see the variety of whole and distinctive visits, which normally signifies how fascinating or well-promoted your occasion was.

Demographics knowledge. Right here, you’ll be capable of study extra about your audiences – their job titles, industries, firms they work for, and so on. It is a nice technique to see should you managed to achieve your goal group.

Engagement metrics. You possibly can monitor your attendees’ reactions and feedback they made throughout your occasion. Why is engagement an vital metric? As a result of it reveals the extent of curiosity of your viewers. Zero feedback normally signifies that you didn’t handle to have interaction your viewers to take part, and it is best to work on it extra in future occasions.

Are you able to promote LinkedIn occasions?

After all. As with practically any advertising exercise on-line, you possibly can pay for a greater attain. 

Although LinkedIn occasions are nice, they don’t come with out challenges. Typically, getting individuals to attend your occasion will be sluggish. You must invite your connections, put up concerning the occasions in numerous LinkedIn teams, and do loads of guide work. 

Ultimately, all this effort may not repay because you’ll be capable of attain an inadequate variety of individuals. So that you higher be secure than sorry. In case you aren’t certain that your occasion will attain your audience organically, it is best to run advertisements on LinkedIn. Merely go to the LinkedIn Marketing campaign Supervisor Software part and discover Format Occasion Adverts to advertise your occasion.

A mix of natural and sponsored approaches within the promotion of your occasion gives you one of the best outcomes, in case your finances permits it.


Whatever the area of interest you might be in, LinkedIn occasions will enable you to in your occasion advertising efforts. With them, you get distribution, content material administration, and analytics of your occasion advertising without spending a dime (we’ll communicate extra about this beneath). You should use them as an unique networking occasion or mix them with different on-line channels and offline occasions. The occasions don’t need to be held on LinkedIn, which makes it a no-strings-attached partaking channel that may enable you to attain your audience.

From on-line workshops and seminars to meetups and extra LinkedIn occasions offer you, as a B2B marketer, a strong instrument that may enable you to with model improvement and influential attain on-line.

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