19 Ecommerce Statistics You Need to Know in 2021 [New data]

Information is unbelievable.

With it, you can also make knowledgeable strategic choices that can pay dividends sooner or later. With out it, you need to resort to guesswork that will price you dearly.

Nonetheless, not all knowledge is created equal.

Lots of the statistics touted on-line will be at greatest outdated, and at worst wildly inaccurate.

What’s extra, even when you’ve gotten related, correct statistics, it may be troublesome to shortly extract efficient strategic insights.

That’s why we’ve created this text.

In it, you’ll be taught 19 up-to-date ecommerce statistics and the most effective methods to make the most of them in your ecommerce enterprise. Plus, we additionally present killer assets that can assist you implement these methods in the present day.

Buckle up.

Ecommerce Statistic #1: It’s estimated that there shall be 2.14 billion world digital patrons in 2021.

That’s numerous potential prospects.

The truth is, with an anticipated world inhabitants of 7.87 billion folks, that’s about 27.2 p.c of the world’s inhabitants procuring on-line.

What’s extra, this quantity has been rising quickly through the years and is predicted to proceed doing so.

How many people shop online graphic

The Key Takeaway: With increasingly more folks procuring on-line annually, there’s by no means been a greater time to start out a web based retailer.

For assist, try: How you can Begin an On-line Enterprise in 2021.

Ecommerce Statistic #2: In 2021, ecommerce gross sales are anticipated to account for 18.1 p.c of retail gross sales worldwide.

In different phrases, ecommerce is slowly taking up.

This statistic clearly exhibits how ecommerce is changing into a increasingly more essential a part of world commerce.

It’s rising so shortly that it’s anticipated to make up a whopping 22.0 p.c of retail gross sales worldwide by 2023.

Ecommerce Share of Retail Sales (2017–2023) graphic

The Key Takeaway: Ecommerce is increasing in each route and changing into a extra integral a part of the patron expertise worldwide.

As soon as once more, this development affords large alternatives for brand new entrepreneurs.

For extra assist, learn: How A lot Does it Price to Begin a Dropshipping Retailer?

Ecommerce Statistic #3: Multiple-third of American small companies don’t have an internet site.

With so many companies sluggish to capitalize on the rising ecommerce development, that is nice information for brand new and present ecommerce entrepreneurs.

The Key Takeaway: Companies with out web sites ought to arrange a web based retailer earlier than they’re left within the mud.

Plus, with instruments like Shopify, it couldn’t be extra easy to arrange an internet site. And if you wish to examine a few of the largest suppliers, try this checklist of the most effective ecommerce platforms.

For extra assist, try this video:

Different key causes embody the flexibility to make use of coupons and apply reductions (41 p.c), learn different prospects’ opinions (35 p.c), simply return their objects (33 p.c), and have a fast checkout course of (30 p.c).

Top reasons people shop online graphic

In different phrases, the power of ecommerce lies in its comfort.

The Key Takeaway: Ensure that your buyer expertise is constructed for comfort.

Buyers ought to discover the method easy and intuitive. This additionally means offering quick delivery and hassle-free returns.

To make issues much more handy, as a substitute of attempting to entice consumers to go to your web site, take your retailer to them.

A method to do that is to arrange a Fb Store.

To learn the way, learn: How you can Set Up a Fb Store: The Quickstart Information for Newcomers.

Ecommerce Statistic #5: 33.6 p.c of consumers lookup value comparisons on their cellular gadget whereas in a bodily retailer.

That is nice information for ecommerce companies.


Nicely, with out the prices of sustaining a bodily retailer and huge stock, ecommerce dropshipping companies can hold overheads low.

This implies they’re typically in a position to present decrease costs for purchasers.

So how can ecommerce entrepreneurs make the most of in-store consumers evaluating costs on-line?

The Key Takeaway: Promote your merchandise the place consumers who lookup value comparisons will see them.


Get your merchandise to seem in Google Purchasing’s search outcomes. Keep in mind, Google is by far the most important search engine and many consumers will use it to shortly examine costs.

To learn the way, try: The Newbie’s Information to Boosting Gross sales With Google Purchasing Advertisements.

Ecommerce Statistic #6: 81 p.c of customers conduct on-line analysis earlier than making a purchase order on-line.

Keep in mind, the flexibility to analysis purchases is without doubt one of the key causes folks store on-line as a substitute of in-store.

The Key Takeaway: Present consumers with detailed and correct product pages that reply any and each query consumers might have.

Your product pages ought to have loads of high-quality product pictures, descriptions, and specs.

This may instill belief and assist consumers with their analysis.

For extra assist, learn: How you can Create a Nice Product Web page.

Ecommerce Statistic #7: 81 p.c of customers belief the recommendation of family and friends over companies.

It is smart, proper?

Family and friends simply need what’s greatest for you, whereas companies have an ulterior motive in selling their merchandise: revenue.

This can be a psychological phenomenon sometimes called “social proof.”

The Key Takeaway: Harness the facility of social proof to extend gross sales.

Fortunately, there are quite a few methods companies can make the most of social proof. For instance, you’ll be able to interact in influencer advertising and marketing or show optimistic opinions and testimonials to construct belief.

To be taught extra, learn: Social Proof: What It Is and Why It’s Nice for Advertising.

Ecommerce Statistic #8: 58 p.c of individuals cease doing enterprise with an organization due to poor buyer expertise.

Belief is difficult to construct and simple to lose.

After being let down by a enterprise, it’s comprehensible that buyers could be hesitant to purchase from them once more.

Left unchecked, offering a poor buyer expertise would be the loss of life of any enterprise. Nevertheless, retaining prospects over time can result in big enterprise development pushed by repeat purchases.

The Key Takeaway: Make sure you present your prospects with a stellar buyer expertise from begin to end.

Finished proper, prospects ought to look ahead to buying from your corporation once more sooner or later.

To learn the way, try: Buyer Retention: 10 Tricks to Preserve Your Clients Coming Again.

Relationships are important in enterprise.

Give it some thought, folks don’t really belief companies per se – they place their belief within the individuals who run them.

In different phrases, a model is just a illustration of the values and guarantees the folks behind a enterprise promise to uphold.

The examine behind the statistic additionally discovered that buyers are additionally extra prone to belief companies which are open and trustworthy about destructive information or occasions:

The Key Takeaway: Construct robust relationships together with your prospects and make hands-on customer support a precedence.

And guarantee customer support representatives are simply accessible.

Sturdy relationships create belief. In flip, it will assist to extend conversions and buyer retention.

To be taught extra, learn: How you can Harness the Superior Energy of Buyer Relations.

Ecommerce Statistic #10: On common, only one.94 p.c of ecommerce web site visits convert into a purchase order.

Roughly talking, because of this just one in 51 web site guests really buys one thing.

That’s numerous missed alternatives.

Average ecommerce conversion rates graphic

Give it some thought, if in case you have a retailer changing at two p.c, merely rising conversions to only 4 p.c will double your gross sales.

In different phrases, a small improve in your on-line retailer’s conversion charge can massively improve earnings.

The Key Takeaway: Pay shut consideration to your web site’s conversion charge and persistently work to extend it.

Fortunately, there are tons of the way you are able to do this.

To be taught extra, try: Why No person Is Shopping for From Your Retailer – And What You Can Do About It and Assist! I Have A number of “Add to Carts” However No Conversions.

Shopping Cart Abandonment Rate (2012–2019) graphic

This sucks.

It could have taken you weeks of Fb promoting and retargeting to entice these folks to your web site.

Maybe you spent ages choosing the proper merchandise and optimizing your product pages to persuade your guests to resolve to buy out of your retailer – they usually wish to!

They even add a product to their procuring cart… just for two-thirds of them to click on away.

The Key Takeaway: Optimize your checkout course of to cut back as lots of these deserted carts as potential.

To be taught extra, learn: How you can Recuperate Deserted Carts.

Ecommerce Statistic #12: Excessive additional prices are the highest motive consumers abandon carts.

Are you able to blame them?

They’ve achieved their analysis and determined to buy your product. After going by means of the complete checkout course of, they’re confronted with a bunch of additional prices for delivery and taxes.

Difficult checkout processes and forcing prospects to create accounts are additionally big turn-offs.

Certain, it may be tempting to cut back your costs to entice prospects to purchase, after which improve your delivery charges to make up for it. However this might result in consumers abandoning their carts.

The Key Takeaway: Don’t hit consumers with surprising charges in the course of the checkout course of or pressure them to create accounts. Make the checkout course of brief, quick, and simple.

You may even wish to contemplate elevating your costs barely and supply free delivery.

To be taught extra, learn: Ought to You Supply Free Transport?

Ecommerce Statistic #13: Deserted cart follow-up emails have a mean open charge of 41.09 p.c.

That is extraordinarily excessive.

As compared, in keeping with Marketing campaign Monitor, the common electronic mail open charge is simply 18.0 p.c.

This is smart when you think about the excessive degree of purchaser intent consumers have after they add merchandise to their cart.

The Key Takeaway: Ensure you have an electronic mail marketing campaign to mechanically observe up on deserted carts. This could make an enormous distinction to your backside line.

To be taught extra, try: 6 Very important Electronic mail Templates Each On-line Enterprise Ought to Steal.

Ecommerce Statistic #14: On common, 52 p.c of on-line shops have omnichannel capabilities.

Right this moment, most companies are multichannel.

This implies they promote to and talk with prospects by means of a number of channels. For instance, you might need an internet site, Fb Store, Instagram account, and an electronic mail checklist.

Omnichannel is the following degree up – and it’s the way forward for ecommerce.

This technique entails not solely having a number of channels however integrating them seamlessly and monitoring particular person buyer interactions throughout the channels.

Because of this, the technique requires group and the mixing of latest applied sciences.

However, it’s tremendously highly effective.

Omnichannel lets you optimize your communications with potential prospects to nurture them by means of the gross sales funnel nonetheless they arrive into contact with your corporation.

The Key Takeaway: Companies that may create a seamless, personalised omnichannel expertise for purchasers will personal the way forward for commerce.

Be taught extra by studying: Omnichannel Defined: Why You Want It and three Killer Examples.

Ecommerce Statistic #15: Practically half (48 p.c) of internet buyers merely head straight to a big ecommerce market.

These marketplaces have model attraction.

Plus, many individuals have already got present accounts on massive ecommerce marketplaces that they know and belief.

The Key Takeaway: Ecommerce manufacturers should work exhausting to seize the eye of those consumers, encourage them to go to their web site, after which construct belief.

To discover ways to seize the eye of customers, learn: How you can Create a Killer Fb Advert Design for Your Ecommerce Retailer.

And to successfully construct belief, try: 9 Methods to Enhance Gross sales by Making Your Retailer Extra Reliable.

Ecommerce Statistic #16: Cell ecommerce accounts for 45 p.c of US ecommerce gross sales.

So it’s doubtless {that a} good portion of your prospects shall be accessing your web site from a cellular gadget.

What’s extra, annual cellular ecommerce gross sales within the US are projected to develop from $284 billion in 2020 to $488 billion in 2024.

The Key Takeaway: Guarantee your web site is optimized for cellular gadgets.

Fortunately, today, most web site themes come optimized for cellular. Nonetheless, it’s essential to decide on a theme that works notably nicely on cellular gadgets.

Plus, you need to be sure that to view your web site on several types of gadgets to make sure it appears to be like nice nonetheless consumers entry it.

To be taught extra, learn: How you can Decide the Greatest Shopify Theme for Your Ecommerce Retailer.

Ecommerce Statistic #17: Customers who’ve a destructive expertise on a cellular web site are 62 p.c much less prone to buy from that enterprise sooner or later.

This ecommerce statistic hammers residence how essential cellular commerce is.

The Key Takeaway: For the sake of buyer retention, it’s important you present a incredible cellular procuring expertise.

To realize inspiration, try: Weblog Design Inspiration: 20 Designs to Assist You Begin Your Weblog.

Ecommerce Statistic #18: Longer cellular web page load instances drastically improve bounces.

The truth is, the likelihood of a consumer bouncing off a cellular webpage will increase by 32 p.c when the web page takes between one and three seconds to load (in comparison with pages that load in underneath one second).

The longer the load time, the upper the bounce charge.

Pace issues – folks received’t wait round in case your web site is sluggish to load.

The Key Takeaway: Guarantee your web site masses quick – tremendous quick.

One of many best and handiest methods is to lower the dimensions of the picture recordsdata in your webpage.

To do that, try: Shopify’s Free On-line Picture Resizer

Ecommerce Statistic #19: Youthful folks store on-line greater than older folks.


  • 38.4 p.c of internet buyers within the US are beneath the age of 35.
  • The most important group of digital patrons is millennials aged 25 to 34.
  • Simply 14.4 p.c of people that store on-line within the US are 65 years outdated and above.

This isn’t notably stunning. Nevertheless, it’s value noting that completely different demographics work together with on-line commerce in another way.

The Key Takeaway: It’s extraordinarily essential to have a clearly outlined goal market.

This may mean you can tailor each side of your buyer expertise to the wants and preferences of your perfect prospects.

To be taught extra, learn: Why You Desperately Want a Outlined Goal Market and Goal Viewers.


When utilized, the strategic takeaways from these 19 ecommerce statistics have the facility to supercharge your on-line enterprise.

Right here’s a fast abstract of these strategic insights:

  • There’s by no means been a greater time to start out a web based retailer.
  • Supply ecommerce choices to cater to the patron expertise.
  • Companies with out web sites ought to arrange a web based retailer as quickly as potential.
  • Optimize your buyer expertise for comfort – a technique you are able to do that is to arrange a Fb Store.
  • Promote your merchandise with Google Purchasing so consumers trying up value comparisons will see them.
  • Create nice product pages which are detailed, correct, and reply each query consumers might need.
  • Harness the facility of social proof to construct belief and improve gross sales.
  • Enhance buyer retention by offering a stellar buyer expertise.
  • Construct robust relationships with prospects and make hands-on customer support a precedence.
  • Persistently search to enhance your web site’s conversion charge.
  • Optimize your checkout course of to cut back deserted carts.
  • Keep away from springing excessive charges on prospects in the course of the checkout course of and contemplate providing free delivery.
  • Create an electronic mail marketing campaign to mechanically observe up deserted carts.
  • Look to create a seamless, personalised omnichannel expertise for purchasers.
  • Optimize your web site to instill belief in guests shortly.
  • Select an ideal web site theme that’s optimized for cellular gadgets.
  • Present an ideal cellular expertise to spice up buyer retention.
  • Resize your pictures to enhance your web site’s load pace.
  • Outline a transparent goal market to cater to.

Which key takeaway has been most helpful to you? Tell us within the feedback beneath!

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