10 Instagram Statistics You Need to Know in 2022 [New Data]

Whether or not it’s brunch, enterprise, or the seashore, we’re all questioning – is it Instagrammable?

Instagram has grown immensely over time, and it continues to broaden its horizons. The photo-sharing app has gone a great distance from as soon as being a favourite for vacationers sharing their vacation photos to now interesting to all types of influencers, advertisers, and types.

At this level, it’s secure to say that your viewers is utilizing Instagram, and your opponents too. However maintaining on prime of Instagram developments (oh and did we point out algorithm modifications too?) turns into a bit of difficult at occasions. Your goal prospects is perhaps scrolling away on their feeds proper now, the query for entrepreneurs is how and why they need to be current on Instagram.

In case your model isn’t already getting in entrance of customers, these advertising and marketing statistics will persuade you why it needs to be and offer you an thought of what try to be doing with the intention to earn money on Instagram.

So, let’s get began with the highest 10 Instagram statistics for 2022 to shed some gentle on the rising significance of Instagram for your online business.

1. How Many Folks Use Instagram?

In accordance with the most recent estimates, Instagram has 1.3 billion customers worldwide in 2022 and is utilized by one out of each three social media customers (eMarketer, 2022). 

Instagram is a social community that permits customers to share and edit each pictures and Instagram movies. As soon as used primarily by teenagers and younger millennials, Instagram continues to develop as one of many hottest social media platforms, and the information tells us that it’s not going to vary anytime quickly.

From 2019 to 2021, the variety of Instagram customers worldwide grew by 383 million. In actual fact, in 2020, the favored photo-sharing community crossed the one-billion mark for the very first time—a feat specialists had beforehand anticipated in 2024. By the way, that very same 12 months, Instagram registered an enormous 22.9 p.c improve within the variety of customers. Analysts attribute an enormous a part of this large development to the coronavirus pandemic, which drove customers to enroll in Instagram.

For those who’re questioning whether or not your model ought to spend the money and time to put money into Instagram, the large variety of customers needs to be a sign. Our staff has written a information to establishing an Instagram store that can assist you perceive the numerous nuances of the platform.

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Ever for the reason that idea of utilizing hashtags to tag and establish matters on social media was invented in 2007 (by Twitter), its utilization has exploded and is as we speak thought-about a quintessential component of social media.

Instagram is definitely no exception to this. From corporations and Instagram influencers to even the typical Joe, using hashtags on Instagram is standard and widespread. 

That is a lot in order that the most recent Instagram statistics present that a median Instagram put up incorporates as many as 10.7 hashtags (HubSpot, 2020). 

However should you’re considering of going all out on hashtags to try to attain new customers and develop your viewers, suppose once more. Research have proven that with Instagram hashtags, it isn’t a case of the extra the merrier. In actual fact, engagement decreases for posts with six or extra hashtags, so attempt to use 5 or fewer. 

And if you wish to get strategic, chances are you’ll have an interest to know that the most well-liked hashtag on Instagram, #love, has been used over two million occasions. So whereas it could emit that heat fuzzy feeling in your viewers, your put up may very well be drowned out by the 2 million different posts with the identical hashtag. 

For reference, #images, #instagood, #vogue, and #artwork make up the following 4 hottest Instagram hashtags.

3. Younger Adults Love Instagram

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70.8 p.c of the billion month-to-month lively customers on the Instagram app are beneath the age of 35 (Statista, 2022). This statistic offers data on the distribution of Instagram customers worldwide as of April 2022. The only hottest age bracket is 25 to 34 (31.7 p.c), adopted by 18 to 24 (30.2 p.c). Does your target market embrace these two age ranges?

Understanding social media age demographics will provide help to decide which platforms take advantage of sense on your model to make the most of. This manner, you’ll ensure that you’re not spending time creating content material for a platform the place your viewers doesn’t have a presence. 

In case your goal market consists of younger adults, Instagram is certainly the correct place so that you can be. As soon as you recognize this, you can begin leaping on the most recent Instagram developments and producing the correct kind of Instagram content material that caters to your customers’ pursuits and desires.

4. How A lot Time Do Folks Spend on Instagram Day by day on Common?

Folks spend virtually as a lot time on Instagram as they do on Fb. The period of time Android customers dedicate to Instagram is approaching that of Fb — In June 2018, Fb customers spent a median of 58 minutes per day on the platform in comparison with Instagram customers’ 53 minutes per day (Recode, 2018).

The time spent on Instagram issues as a result of the extra time individuals spend on the app, the extra commercials they see, and the extra alternatives they’ve to note your model. Instagram additionally revealed that introducing the Instagram Story characteristic elevated the period of time individuals had been spending on the app day-after-day. However not solely does the time spent on Instagram matter, but additionally the time of day that customers are most lively on the platform. That approach, you’ll get to know the greatest time to put up on Instagram on your model.

5. Companies are Utilizing Instagram

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With Instagram turning into more and more standard, it’s no surprise that there are over 200 million companies advertising and marketing their merchandise on the platform (Instagram, 2022). 

In accordance with Instagram, as many as 70 p.c of shoppers flip to Instagram to seek out inspiration for his or her subsequent buy. Given the potential and to not point out the slew of instruments accessible for manufacturers to market on Instagram, not being on Instagram can be an enormous missed alternative.

Being lively on Instagram means measuring success. One key metric that every one companies have to be monitoring is the engagement price. Latest information on the common Instagram engagement charges exhibits that carousel posts obtain the very best degree of interplay amongst Instagram customers, with a price of 0.85 p.c. Compared, the typical throughout all Instagram posts is 0.68 p.c. 

Not solely is there an enormous viewers on Instagram, reaching them additionally doesn’t require massive sums of cash. For those who’re searching for ideas and concepts for a way your model can promote on Instagram, we’ve bought you lined with these eye-catching Instagram put up concepts.

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The pattern of influencers publishing sponsored content material on Instagram continues to develop with no indicators of letting up. Over the course of the 12 months from February 2018 to February 2019, the variety of Instagram influencers utilizing the #advert hashtag grew by 133 p.c (Socialbakers, 2019).

In actual fact, within the first quarter of 2019, almost 25,000 Instagram accounts had been revealed with the #advert hashtag. 

Since posts by influencers with a bigger following are prone to have extra views and attain, it’s anticipated that these accounts are extra wanted for influencer advertising and marketing campaigns than these with fewer followers. 

That is mirrored within the variety of occasions these high-profile influencers have used the #advert hashtag. Multiple-quarter (26 p.c) of influencers with over 1,000,000 followers use #advert of their posts. Compared, lower than one in 5 of influencers with fewer than a million followers and simply round two p.c of micro-influencers with fewer than ten thousand achieve this.

And it’s not simply the sponsored posts by influencers which are rising in recognition. Throughout all Instagram posts over this time interval, using #advert elevated by 120 p.c. 

7. Instagram Tales Utilization

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In August 2016, Instagram launched Instagram tales. This game-changing characteristic permits customers to take pictures or movies which disappear after 24 hours. After launching this characteristic, individuals began sharing far more on Instagram. 500 million Instagram accounts use Instagram Tales day-after-day (Instagram, 2018). Not simply that however 1/3 of essentially the most seen IG tales are from companies.  

Earlier than Instagram tales, individuals had been principally sharing their essential moments, which weren’t often every day. Instagram nailed the hammer on the top with Instagram tales, giving individuals a greater purpose to share their on a regular basis moments with out truly having to maintain the content material on their profile. That is additionally an amazing alternative for companies to extend their visibility. There’s a put up displaying simply how one can additionally begin utilizing Instagram tales to construct your viewers.

8. Instagrammers Observe Manufacturers

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50 p.c of Instagram customers comply with not less than one enterprise (Point out, 2018) that means that businesses have an amazing alternative to extend their attain by Instagram. Whether or not you’re a neighborhood model or enterprise around the globe, you’ve got the potential to enhance your model through the use of Instagram.

With an Instagram Enterprise profile, manufacturers can add their extra contact data that isn’t an choice accessible for private profiles. This features a enterprise cellphone quantity and deal with. If you’ve bought an Instagram Enterprise profile you even have entry to Instagram analytics which may present you information about impressions and attain per put up, in addition to extra details about your demographic. This may also help you to grasp what kind of content material your viewers likes essentially the most. So, whether or not it’s meals, garments, or any area of interest that you simply’re taken with, you might be hopeful that there are customers who’re to comply with you or your model on Instagram.

9. Instagram Engagement Issues

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Instagram engagement is on the rise for manufacturers. It elevated by 29 p.c between October 2017 and Could 2018 (Socialbakers, 2018). Which means that manufacturers can generate over 4x extra interactions on Instagram in comparison with Fb.

Whereas we perceive that Instagram engagement is essential for manufacturers, the query nonetheless stays about what Instagram engagement truly is and the way it’s measured. Instagram engagement is the diploma of involvement that your followers present towards your Instagram content material. This may very well be within the type of likes, feedback, or shares. Instagram is a visible content-based platform which is without doubt one of the explanation why it has such excessive engagement. It provides a platform for several types of content material creation resembling pictures, movies, stay movies, tales, and in addition the IGTV app. This will increase content material creativity, because it offers you all kinds of content material sorts to select from. For those who’re a model or enterprise, try to be making use of Instagram’s potential to enhance interactions. We’ve bought a bunch of ideas so that you can enhance your Instagram engagement.

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We’ve already gone over the influence of Instagram for manufacturers, however let’s take it a step additional. Instagram helps 80 p.c of Instagrammers determine whether or not to purchase a services or products (Fb, 2019). Instagram customers report making a purchase order choice primarily based on one thing that they noticed whereas searching the app. Influencer advertising and marketing performs an enormous function in influencing these buy selections too, so in case your model is not utilizing Instagram as a part of your social media advertising and marketing technique, you’re lacking out on an enormous alternative. Particularly if your online business is concentrating on millennials. 

There are a bunch of various ways that you should utilize to influence patrons’ selections on Instagram. So whether or not it’s Instagram adverts, participating customers with artistic tales, or together with the related Instagram hashtags to be extra discoverable, all of it can matter should you do it proper. Take a look at extra Instagram tips about our weblog.


Over time Instagram has confirmed to be a robust advertising and marketing instrument for companies that want to develop each their visibility and attain. We’re hoping that these 10 Instagram statistics for 2022 have helped clarify why your model needs to be investing in Instagram and given you some concepts of what to do on the platform subsequent.

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Abstract: Instagram Statistics

Right here’s a abstract of the Instagram statistics for 2022:

  1. There are 1.3 billion Instagram customers worldwide in 2022.
  2. The common put up on Instagram incorporates 10.7 hashtags.
  3. 70.8 p.c of the billion month-to-month lively customers on the Instagram app are beneath the age of 35.
  4. Instagram customers spend a median of 53 minutes per day.
  5. There are over 200 million companies on Instagram.
  6. The usage of the #advert hashtag on Instagram elevated by 133 p.c from February 2018 to February 2019.
  7. Instagram can generate over 4x extra interactions on Instagram in comparison with Fb.
  8. 71 p.c of US companies use Instagram.
  9. Instagram helps 80 p.c of Instagram customers determine to purchase a services or products.
  10. 50 p.c of Instagrammers comply with not less than one enterprise.

Need to Be taught Extra?

Is there anything you’d wish to learn about Instagram statistics and need was included on this article? Tell us within the feedback beneath!

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