How to Approach It (6 Steps)

Do you may have an concept that seems like “the subsequent huge factor?” Or possibly you’d wish to construct on an current thought to tweak or improve it. In the case of the product growth course of, there are many use circumstances the place it may be utilized. And for the entrepreneurs and companies that apply it effectively, the outcomes might be unimaginable.

However there’s a giant impediment: for a lot of, the product growth cycle might be wildly intimidating and even mysterious. It may be exhausting to know what applies the place and which steps to take on the proper time.

On this article, we’ll go over the fundamentals of the method, some examples, and 6 key steps to product growth, together with:

  1. Thought technology
  2. Product and market analysis
  3. Product and enterprise planning
  4. Prototyping
  5. Sourcing and manufacturing
  6. Product launch

What’s product growth?

Product growth refers back to the general means of taking a product from idea to market. This consists of conceptualizing the merchandise, figuring out viewers wants, accumulating suggestions, constructing the product roadmap, and launching the merchandise. For some firms, product growth covers revamping an current product and introducing an previous product in a brand new market. 

In any firm, nobody function is liable for product growth. Whether or not you might be a longtime company or an early stage startup, product growth will span each division, together with engineering, manufacturing, UI/UX, product advertising and marketing, and extra. Every unit performs a key function in constructing, defining, managing, testing, and releasing the product.

What’s new product growth (NPD)?

New product growth is an important facet of product design. Till the product’s life cycle involves an finish, you’ll be able to proceed to iterate on new variations of the product by including new options or enhancing current ones. Plus, stakeholders can proceed to gather consumer suggestions to assist enhance future merchandise. With evolving buyer preferences, the product design course of makes new product growth all of the extra necessary.

what is product development


The product growth course of in 6 steps

Each product roadmap can be completely different, however there are six key steps that each product growth group ought to run by way of to make sure they’re masking the bases. Let’s go over every one.

1. Thought technology

Many aspiring entrepreneurs get caught on the very first step. They suppose that they should be impressed by an enormous aha second—one thing that’s by no means been executed earlier than. However the fact is, innovation can occur in small methods.

Bear in mind the acronym SCAMPER as you consider all of the methods you’ll be able to strategy product idea growth:

  • Substitute: changing one materials or ingredient for one more
  • Mix: placing two pre-existing merchandise or processes collectively
  • Adapt: altering one ingredient of an current product or course of
  • Modify: altering the design or performance of an current product or course of
  • Put to a different use: discovering new methods to implement current merchandise or processes
  • Get rid of: eliminating one ingredient or step in an current product or course of
  • Reverse/rearrange: changing-up the outcomes of an current product or course of

2. Product and market analysis

Analysis is a fully essential a part of the product growth course of. With out it, you would possibly discover later down the street that you just’ve made some essential errors. Or worse: with out market analysis, you would possibly discover that you just’ve spent tons of time and sources creating a product that your goal market doesn’t really wish to purchase!

You’ll want to collect vital product validation earlier than you progress ahead with constructing your closing product. However you’ll be able to’t simply ask a number of folks in the event that they like the thought. You’ll have to do some deeper digging, like:

  • Creating surveys to collect opinions and solutions
  • Partaking different consultants and potential finish customers by way of on-line boards
  • Utilizing market analysis instruments like Google Tendencies and the Pew Analysis Heart
  • Take a look at advertising and marketing, which is testing your thought on a small group of individuals
  • Making a crowdfunding marketing campaign to see how the market reacts to your thought

3. Product and enterprise planning

When you’ve efficiently validated your thought, it’s time to plan. For product planning functions, you’ll wish to create detailed product sketches and 3D fashions that may enable you to when it’s time to start out prototyping and constructing. The extra detailed your blueprints, the better it is going to be so that you can deliver your thought to life.

Product and business planning


You’ll additionally want to contemplate different planning parts in your product roadmap, like:

  • The precise supplies you’ll wish to construct your product from
  • The way you’ll need your packaging and labeling to look
  • Costing, or calculating how a lot every unit will price to supply (like COGS, or price of products offered), then determining how a lot it’s good to value the merchandise at to make sure you’re making a revenue
  • Normal enterprise planning, like how you intend to run the enterprise and keep afloat in the long run

4. Prototyping

Now it’s time to deliver your masterpiece to life. Through the prototyping course of, you’ll create a closing product that can be your mannequin for mass manufacturing.

Relying on the kind of product you’re prototyping, it’s possible that you just gained’t get it proper in your first attempt. It’s widespread to create a number of variations of your product, then slim it right down to your favourite when you’ve had an opportunity to really really feel it and check it in the actual world.

Your aim is to provide you with a minimal viable product (MVP), or a product that will get the essential job executed sufficiently, however doesn’t essentially have all of the bells and whistles you’d like so as to add in the long term.

prototyping product development


In some circumstances, you’ll be capable of prototype your self, like if you happen to’re a clothes designer making your individual gadgets. However if you happen to’re creating gadgets like electronics, toys, or equipment, you’ll possible want to start out by sourcing a associate or producer to assist.

5. Sourcing and manufacturing 

When you’re glad together with your product prototype, the subsequent step is gathering the supplies and discovering manufacturing companions. Your product provide chain can be powered by distributors, sources, and actions wanted to make the product and get it to your viewers. Challenge administration turns into essential throughout this stage of product growth.

When looking for producers, make the most of each in-person and on-line sources. You’ll be able to attend commerce exhibits devoted to sourcing, for example. Commerce exhibits like Magic provide the chance to fulfill a whole bunch of suppliers without delay to see and focus on supplies. Face-to-face interplay with distributors might be useful when it comes time to barter. 

You can even undergo Alibaba, the most well-liked sourcing platform for producers. You’ll be able to browse the Alibaba market listings for uncooked supplies or completed merchandise. One tip is to seek for listings of merchandise just like your individual after which contact the manufacturing facility to ask if they will make your most popular design.

6. Product launch and commercialization

The time has come! The world deserves to fulfill your product. On this step, you’ll launch your product into the world and pay attention carefully to the preliminary suggestions.

Listed below are some methods to generate consideration and get gross sales within the early levels of your product launch:

  • Create a good looking, eye-catching web site that explains your product effectively and provides customers a chance to purchase easily and simply.
  • Host a pre-launch giveaway or contest to generate an electronic mail checklist, then use electronic mail advertising and marketing to nurture these contacts indefinitely.
  • Discover the proper advertising and marketing and distribution channels to verify the proper individuals are seeing your product.
  • Develop a social media advertising and marketing technique to construct engagement on platforms like Fb, Instagram, TikTok, and SnapChat.
  • Work with related gamers in your trade, like partnering with influencers and different manufacturers.
  • Attend trade occasions, conferences, and networking alternatives to construct relationships and get the phrase out.


Product growth examples

Meals and beverage

One of many best merchandise to start out creating is meals and beverage gadgets. You’ll be able to handle their growth from the consolation of your individual dwelling, and at a low price. It’s so simple as shopping for substances for particular meals and tweaking the recipe in your kitchen.

However to transition from recipe to packaged meals you’ll be able to promote on-line and in shops, you have to to discover a business kitchen licensed to supply meals. A co-manufacturer may be an excellent higher choice if you happen to’re contemplating mass manufacturing. 

With meals product growth, you’ll additionally want to contemplate the next:

  • Expiry dates. You will have to contemplate your product’s lifetime and the way you’ll bundle and inventory the merchandise to accommodate this.
  • Labels and warnings. Many nations have legal guidelines round allergen warnings, dietary labels, and well being claims you should adjust to.

Cosmetics and sweetness

Self-care and wellness developments have created a thriving marketplace for a spread of cosmetics and sweetness merchandise. From skincare to bathtub merchandise to make-up, many manufacturers are specializing in natural substances, making it simpler to prototype a product utilizing on a regular basis supplies. 

You can even look into white labeling, the place you discover an current producer after which bundle and model the merchandise they produce. Word that beauty manufacturing requires working with a chemist and lab to make sure the standard stays constant at scale. 

Different components to contemplate:

  • Shelf life. Take a look at merchandise and add needed expiry labels to them.
  • Rules. See what FDA rules apply to your product and packaging. Then guarantee your product design complies with them. Most nations require cosmetics producers to warn about any potential reactions of their merchandise. 

Pave your individual product growth roadmap

No two product roadmaps will look the identical, however the product growth course of ought to at all times be masking the identical forms of bases. Comply with this six-step information, from thought technology to planning to launch, and also you’ll be on the proper path. As you get extra acquainted with your trade, the items of your distinctive product growth cycle will proceed to unfold.

The principle issues to remember are to be diligent, well-researched, and well-prepared as you enter into the method. Be sure you’re maintaining an open thoughts and able to pivot every time new data means that it’s wanted.

Product growth FAQ

What’s the distinction between product growth and product administration?

Product growth refers back to the ideation and creation of a brand new merchandise. It incorporates a particular product technique into the product lifecycle to show an idea into actuality. Product administration includes guiding all groups towards constructing a usable product folks will purchase. The 2 departments work collectively to develop the product roadmap to deliver the merchandise to market.

How can I provide you with product concepts?

  • On-line shopper pattern publications
  • B2B wholesale marketplaces
  • Brainstorming
  • Social media
  • Analyzing opponents

Need to study extra?

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