9 URL Shorteners to Quickly Help You Shorten Long Links [2023]

Ain’t no person obtained time for URLs like this:

https://www.nytimes.com/interactive/2018/09/25/local weather/scotland-orkney-islands-sea-level.html?motion=click on&module=Primepercent20Stories&pgtype=Homepage 

You gotta hold it tight:


Ah, now that’s higher.

Do you want understanding how many individuals click on in your hyperlinks? And the place these guests dwell, in addition to the place these clicks got here from?

As a result of the very best URL shorteners can provide you all of that data and extra.

You should utilize them to enhance your advertising efforts and supply a greater expertise in your clients and social media followers.

On this article, you’ll study all about URL shorteners, together with which of them are best suited in your particular wants.

What precisely is a “URL”?

“URL” stands for “Uniform Useful resource Locator,” and it’s a approach of figuring out the placement of a file on the web.

Is a URL the identical as a area identify?

Properly, no—though, the phrases are sometimes confused and used interchangeably. A site identify is only one a part of a URL. The picture under reveals the distinction:

Domain VS URL

What’s a URL shortener?

A URL shortener is a digital device that allows you to take a protracted hyperlink and create a brand new, shorter one which takes folks to the identical location.

Lately, most hyperlink shorteners permit you to observe your hyperlink metrics.

Nevertheless, in case you simply want a shorter hyperlink, utilizing a free URL shortener couldn’t be simpler.

Let’s take a fast take a look at easy methods to shorten a URL utilizing a device like Bit.ly.

  1. Copy your lengthy hyperlink to your clipboard.
  2. Go to Bit.ly.
  3. Paste or write your hyperlink into the field offered.


4. Click on “Shorten.

5. Copy your new brief hyperlink to your clipboard to stick elsewhere.

Bitly Copy Link

To make shortening hyperlinks attainable, many URL shorteners have brief domains themselves, similar to Bit.ly and IS.GD.

Many additionally permit you to create brief hyperlinks with your personal personalized URL. We’ll cowl these in additional element under.

Why must you use a URL shortener?

Let’s dig into some the explanation why you have to be utilizing a URL shortener.

First, URL shorteners make it simpler to share and handle lengthy URLs. That is very true when sharing URLs on micro-blogging platforms, or in cellular messaging functions.

Subsequent, URL shorteners may also help you keep away from excessively lengthy and complicated URLs or any that comprise jumbles of letters and numbers.

What’s extra, you should use a {custom} URL shortener to create a memorable, branded URL.

Advantages of getting a shortened URL

Shortened hyperlinks are a lot simpler to learn, memorize, and kind. This makes them significantly helpful when sharing URLs in any type of print promoting, similar to posters, flyers, magazines, or enterprise playing cards.

Plus, branded brief hyperlinks obtain as much as 39% extra clicks in comparison with generic brief URLs.

These branded brief hyperlinks even have one other key profit.

Sadly, URL shorteners are sometimes utilized by spammers to cover the URL vacation spot. That approach, unsuspecting persons are extra prone to click on on them.

Nevertheless, by branding your brief URLs, you may keep away from being perceived as a spammer.

For instance, Condé Nast Traveler makes use of Rebrandly to create its personal {custom} brief hyperlinks with the area “cntrvler.co,” as seen within the picture under.

Branded Short URL

The lesson?

So long as your {custom} brief URL area pertains to your model and is used often, folks will belief your hyperlinks.

Lastly, a lesser-known advantage of URL shortening is the power to trace how your viewers engages along with your hyperlinks.

Trendy URL shorteners present entry to a number of metrics and insights entrepreneurs can use to evaluation and enhance their campaigns.

For example, Bitly’s Enterprise dashboard offers quite a few metrics, together with:

  1. Whole clicks
  2. Bitlinks created
  3. Whole distinctive clicks
  4. Clicks per distinctive
  5. Bitly community clicks
  6. Bitly community hyperlinks
  7. Prime Bitlinks
  8. Bitly community prime content material
  9. Prime referrers
  10. Prime areas

Bitly Analytics

9 greatest URL shorteners to make use of

There are tons of nice URL shorteners on the market, every with a variety of options. Right here’s a fast overview of 10 standard hyperlink shorteners.

1. Bitly

Finest for: Companies of all sizes.


Bitly is taken into account the very best URL shortener due to its ease of use.

As proven above, anybody can use Bitly anonymously to create as many brief hyperlinks as they like.

The free account lets you create as much as 10 bit.ly URLs per thirty days. Plus, it enables you to create a Bitly-branded link-in-bio web page, the place you may showcase your whole most necessary hyperlinks.

Paid plans can be found and begin from round $8 per thirty days. These permit you to create as many brief hyperlinks as you want and entry detailed analytics stories.

Bitly additionally integrates with many different providers, similar to Zapier and TweetDeck.

2. Rebrandly

Finest for: Small companies centered on branding.


Rebrandly is a URL shortener that focuses on serving to companies generate {custom} URL slugs.

They allow you to to arrange a brand new area to make use of for brief URLs in minutes. Alternatively, they may also help you to arrange your present web site area identify to make use of along with your brief URLs.

Their free plan lets you create and observe as much as 25 branded hyperlinks, utilizing one {custom} area. For extra hyperlink administration options, premium accounts can be found from $13 per thirty days.

Rebrandly additionally integrates with many different providers, similar to Buffer and Zapier.

3. ClickMeter

Finest for: Massive companies.

Click Meter

ClickMeter is Rebrandly’s sister firm and is geared toward enterprise-level companies on the lookout for extra technical options than Rebrandly offers.

One among Clickmeter’s key promoting factors is that it affords conversion monitoring—a characteristic that not many URL shorteners present.

Plus, you get all the opposite hyperlink administration options, together with damaged hyperlinks monitoring and clicks and conversion monitoring.

Clickmeter plans begin at $29 per thirty days.

Finest for: Affiliate entrepreneurs, bloggers, and influencers.

Pretty Links best affiliate URL shortener

Fairly Hyperlinks makes it simple to handle your affiliate and social hyperlinks.

As soon as put in, it offers quick access to all of your hyperlinks, proper out of your web site’s admin space.

Plus, you may create {custom} branded URLs in addition to search, group, and observe clicks in your hyperlinks.

For these causes, Fairly Hyperlinks is the perfect selection for affiliate entrepreneurs and bloggers seeking to enhance the shopper expertise.

Fairly Hyperlinks’ plans begin at $8.29 per thirty days, billed yearly.

5. TinyURL

Finest for: Informal customers in want of a fast and easy-to-use URL shortener.

TinyURL was one of many first to supply hyperlink shortening—again when Fb and smartphones weren’t but round.

Through the years, this device has been up to date to incorporate options like hyperlink administration, URL customization, and {custom} domains.

TinyURL is very simple to make use of. When you’ve created an account, you may handle your shortened URLs from the TinyURL dashboard. Premium customers may also see their hyperlink historical past and measure how their brief URLs construct their model consciousness.

TinyURL affords a free primary model of its device that permits you to shorten, customise, and observe hyperlinks. Professional plans begin at $9.99 per thirty days, billed yearly.

6. Polr

Finest for: Creating and internet hosting your personal URL shortener.


Polr is an open-source mission that permits anybody with the technical know-how to create and host their very own hyperlink shortener.

You should utilize Polr as it’s, or customise it to your particular person wants—it’s written in PHP and Lumen, utilizing MySQL. (If that sentence seems to be like Greek to you, then perhaps move on Polr.)

When you simply need to take a look at out the essential interface, Polr affords a demo web page.

7. Is.gd

Finest for: Informal customers in want of a fast and easy-to-use URL shortener.

top URL shortener - is.gd

Is.gd is one other useful device for making a shortened hyperlink in your web site, social media web page, or YouTube channel. That is undoubtedly one of many quickest URL shorteners on the market. All it’s a must to do is enter the URL within the given house, click on the Shorten button, and also you’re achieved.

You may also examine your hyperlink’s statistics by utilizing the preview characteristic. Hyperlinks are everlasting as soon as they’ve been created, so that you don’t have to fret about them disappearing. One other plus is you could customise the hyperlinks on the finish to make them distinctive to signify your model or id.

In addition to serving to you shorten your hyperlinks, this device has the power to create a QR code. Since many smartphones have the power to learn QR codes, they are often added to your corporation playing cards or ads so these can get to your hyperlinks that approach as effectively.

Oh, and this hyperlink shortener is totally free!

8. Ow.ly

Finest for: Hootsuite customers and companies on the lookout for a feature-packed social media administration device.

Ow.ly is a well-liked URL shortener that works as a part of Hootsuite’s social media administration software.

Ow.ly enables you to observe URL metrics, similar to referral sources, variety of clicks, and placement.

You should utilize Hootsuite and Ow.ly’s free plan to handle your social media and create brief hyperlinks utilizing the Ow.ly area.

Nevertheless, so as to add a custom-branded URL, you’ll must improve to the crew plan for $249 per thirty days.

Finest for: Shopify customers.

URL Short Link Generator

When you run an ecommerce retailer on Shopify, it may be a ache to handle your whole hyperlinks in a third-party software.

As an alternative, take a look at URL Brief Hyperlink Generator by Identix Internet. This app helps you create and observe brief URLs from inside your Shopify dashboard.

What Occurred to Google’s URL Shortener Goo.gl?

What Occurred to the Google URL shortener Goo.gl?

You may be questioning why we haven’t included Goo.gl on this checklist. In  2019, Google utterly disabled the URL shortener and all consumer hyperlink information was misplaced.

Why did Google shut down Goo.gl?

Google needed to redirect (get it?) its efforts to Firebase Dynamic Hyperlinks (FDL), which have been created to interchange deep hyperlinks.

Firebase URL shortener

What are deep hyperlinks?

A deep hyperlink is a great URL that’s purported to ship customers to any location inside an iOS, Android, or internet software.

Sadly, most deep hyperlinks have issues.

For instance, the identical hyperlink may not work throughout iOS and Android gadgets. Or the hyperlink may not survive the app set up course of.

Google’s Firebase Dynamic Hyperlinks resolve these issues. Watch the video under to study extra:

Merely put, Firebase Dynamic Hyperlinks are the way forward for linking.

So, must you use Firebase Dynamic Hyperlinks?

Properly, in case you simply want a easy URL shortener to make use of on-line, and also you don’t want hyperlinks to work in cellular and internet apps, then save your self the trouble and go away FDLs in the intervening time.

Nevertheless, if you need your hyperlinks to outlive within the advanced world of cellular and internet apps, undoubtedly check out Firebase Dynamic Hyperlinks.

Now that you’ve got all of the fundamentals lined, let’s take a more in-depth take a look at easy methods to arrange and create {custom} branded brief hyperlinks utilizing Rebrandly.

Step 1: Setup a {custom} area identify

To begin, head to Rebrandly’s web site and click on Signal Up Now.

Then, choose the free plan and create an account. You’ll want to verify your e-mail handle earlier than you may entry the dashboard.

Subsequent, click on “Add a branded area.”

Rebrandly Register Custom Domain

When you don’t have already got an internet site with your personal URL, Rebrandly will allow you to to set one up.

Simply sort in desired domains to see in the event that they’re obtainable. While you discover one you want, observe Rebrandly’s directions.

Rebrandly Domain Search

Many area registrars take a couple of days to register a brand new area, however Rebrandly is quick. It lets you buy a brand new area identify and join it, and inside quarter-hour share hyperlinks utilizing the URL.

If you have already got an internet site and a site identify you need to use, there are a couple of additional steps you might want to take.

First, click on “Setup DNS.”

Rebrandly Set Up DomainRebrandly Set Up Domain

Then, sort in your web site area identify.

Subsequent, Rebrandly will ask you in case your area identify is “spare ”—this implies it’s not getting used for your weblog or web site.

When you’re utilizing your area identify already, you’ll must create a brand new subdomain identify by including a prefix, similar to “go.”

Rebrandly Create Short Domain

When you’ve achieved this, you’ll must log in to your area registrar dashboard. This shall be whoever to procure your area from (i.e., GoDaddy, HostGator, Register, Bluehost, and many others.).

Then, you’ll must configure your DNS data so as to add your new subdomain and join it with Rebrandly.

Rebrandly DNS Records

Sadly, registering an current area can take as much as 24 hours. Rebrandly will e-mail you when it’s achieved so you may add your area to your Rebrandly workspaces.

When you want any assist alongside the way in which, merely observe these directions.

Step 2: Create a {custom} branded URL

When you’ve arrange your area identify, it’s simple to create a brand new brief hyperlink. Simply click on New Hyperlink and paste within the hyperlink you need to shorten.

Rebrandly Example

On the left, you should use the “Branded area” drop-down menu to pick out your {custom} area, or simply use the rebrand.ly area for now.

You may also customise the URL slash-tag to keep away from a jumble of random letters and numbers.

Then, click on “Create hyperlink.”

What are the advantages of utilizing a URL shortener?

To summarize, listed below are among the primary advantages of utilizing a URL or hyperlink shortener.

  1. It seems to be higher: To begin with the plain, a URL shortener or hyperlink shortener may also help your hyperlink look extra visually interesting. A shorter hyperlink seems to be cleaner and extra reliable than an extended one, particularly when the hyperlinks are personalized.
  2. It helps you observe efficiency: URL shorteners present the extra advantage of serving to you observe your efficiency. Most hyperlink shorteners offer you analytical information that may allow you to perceive the success of your hyperlinks. By understanding this, you may perceive higher what your viewers is partaking with, and alter your advertising methods accordingly.
  3. It makes use of fewer characters: In a spot the place there are a restricted variety of characters to make use of, a hyperlink shortener may also help you squeeze within the URL you need to share, with out burdening your self with these additional characters. For example, on Twitter, the place you will have 280 characters to share your tweet, the very last thing you need is to be utilizing up these characters with a protracted hyperlink.
  4. Increased click-through charge: On social media platforms persons are extra aware of shortened hyperlinks. They belief shorter hyperlinks extra, and as a consequence usually tend to click on on a shorter hyperlink compared to an extended one. Just by altering your lengthy hyperlinks to shorter ones, you possibly can be bettering the effectiveness of your social media technique.  
  5. Simpler to share: Whether or not you’re including them to an e-mail or a private message, it’s a lot simpler to share a brief hyperlink than a protracted one. 

    There’s extra to URL shorteners than meets the attention.

    Certain, shorter hyperlinks are extra user-friendly than their longer counterparts, however greater than that, the power to trace hyperlink metrics is a chance no savvy marketer can afford to move up.

    Keep in mind, ideally, you’ll need to use {custom} branded URLs.

    Branded URLs generate extra belief and obtain excessive click-through charges. Plus, they stop customers from pondering your hyperlinks could also be spam.

    When selecting a URL shortener, there are numerous choices on the market. Right here’s a fast abstract of our hyperlink shortener suggestions for numerous functions:

    • Bit.ly: Finest for enterprise-level companies.
    • Rebrandly: Finest for small companies centered on branding.
    • ClickMeter: Finest for giant companies.
    • Fairly Hyperlinks: Finest for affiliate entrepreneurs, bloggers, and influencers.
    • TinyURL: Finest for informal customers in want of a fast and easy-to-use URL shortener.
    • Polr: Finest for creating and internet hosting your personal hyperlink shortener.
    • Is.gd: Finest for informal customers in want of a fast and easy-to-use URL shortener.
    • Ow.ly: Finest for Hootsuite customers and companies on the lookout for a feature-packed social media administration device.
    • URL Brief Hyperlink Generator: Finest for ecommerce companies and Shopify customers.

    Did we miss any nice URL shorteners on our checklist? Which hyperlink shortener do you utilize and why? Tell us your ideas within the feedback under!

    Study Extra!

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