How It Works and How to Join
The TikTok Creator Fund is a approach to assist and reward creators for his or her content material and creativity.
However even after three years of the Creator Fund working, TikTok customers nonetheless aren’t certain whether or not it can profit them, if it’s value becoming a member of, or if there’s a higher approach to monetize their content material.
We’ll discover these matters so you may resolve whether or not the TikTok Creator Fund is best for you.
What’s the TikTok Creator Fund?
TikTok launched the $70 million Creator Fund in July 2020 as a approach to assist and compensate creators who meet sure standards for his or her effort and time spent creating TikTok movies.
TikTok launched the Creator Fund instead approach to earn cash and incentivize content material creation on the app quite than utilizing an ad-revenue-sharing program.
The corporate additionally introduced plans to extend the fund to $1 billion within the US, with hopes to double that quantity for the world.
How do I be part of the Creator Fund?
It’s straightforward to use to the Creator Fund by way of the TikTok app.
Nevertheless, solely sure TikTok customers are eligible to affix. These are the present necessities you must adhere to earlier than you may apply:
- You have to be 18 years of age or older
- You have to be based mostly within the US, the UK, France, Spain, Germany, or Italy
- You will need to have 10,000+ followers
- You will need to have 100,000+ video views within the final 30 days
- You will need to adhere to the platform’s group pointers and phrases of service
In case you’re eligible, you may enroll within the Creator Fund and be part of the creator economic system by following these steps:
1. When you’re within the app, click on Profile.
2. Choose the three traces within the high proper nook.
3. Click on Creator Instruments.
4. Choose Creator Fund.
5. Learn and acknowledge the settlement.
6. Click on Apply.
I’ve been rejected from the Creator Funds. Can I reapply?
Sure. In case you have been rejected in error and are nonetheless hitting all of the eligibility necessities and abiding by the TikTok group pointers, you may reapply after 30 days.
How does the Creator Fund work?
It’s fairly obscure as to how the fund is split and the way payouts work, even three years in.
It’s been described as a pie that modifications every day based mostly on creator efficiency and the tens of hundreds of thousands of movies revealed. Your slice of the pie is set by how a lot you, as a creator, make an impression.
How a lot does the TikTok Creator Fund pay?
There’s no particular information from TikTok about precisely how a lot every creator will obtain.
However creators have shared their experiences with the fund. The reviews and experiences differ.
For instance, @LoochyTV was paid $330.33 for over 10 million views. This implies TikTok paid round 0.000033 cents per view, which appears very low.
Others appear to be blissful incomes any cash in any respect from the fund.
@TGDefinition obtained £40.78 ($50.81) by repurposing present content material and appeared happy with the convenience of incomes cash by the fund.
Nevertheless, in comparison with YouTube’s AdSense funds or how a lot manufacturers pay for sponsorships, that is very low.
The low funds sting somewhat extra contemplating TikTok initially described the Creator Fund as a approach to assist creators and switch ardour right into a profession. (It later softened this assertion.)
Even a vastly well-liked creator like MrBeast, with over a billion views, has solely made $14,910.92.
Is there a minimal or most quantity the TikTok Creator Fund pays?
No. TikTok claims that there is no such thing as a minimal or most payout every particular person can earn from the Creator Fund.
How are the funds calculated?
The fee construction is fairly elusive or, as TikTok calls it, dynamic.
The principle issue that appears to affect the quantity you’re paid for every video is the variety of real video views.
Nevertheless, TikTok additionally states that these elements are thought-about when calculating your income:
- Area of the views
- Video engagement
- Sticking to the group pointers and phrases of service
Ought to I be part of the TikTok Creator Fund?
Sure, we’d advocate making use of, in case you are eligible.
In case you’re undecided if it’s best for you, we’ve created an inventory of the professionals and cons that can assist you resolve.
Execs
- Pay for content material you’re already creating. In case you’re going to proceed creating unbelievable TikTok movies, you would possibly as nicely receives a commission for it.
- It doesn’t have an effect on your views or engagement. TikTok explicitly states that becoming a member of the Creator Fund received’t have an effect on your video’s efficiency.
- Inspiration to create. TikTok is hoping the Creator Fund will assist encourage customers to create extra content material.
- You’ll be able to depart. Not getting on with the Creator Fund? You’ll be able to decide out. There’s no dedication.
- No obligations. Not like working with manufacturers, there aren’t any restrictions on who you may companion with and what content material you may produce.
- It’s comparatively new. We by no means know what’s going to occur or launch subsequent with TikTok. So, the advantages of being a part of the Creator Fund may change. For instance, the payouts may enhance, it may open your content material to new alternatives, or you would get entry to new options, just like the Creativity Program (extra info on that under).
Cons
- Low payouts. Creators have reported that payouts are fairly low, and it’s unlikely you’ll make a livable wage from the fund.
- Inconsistency. There’s no official approach to calculate how a lot you’re going to earn from the Creator Fund. That is irritating and might make it arduous to create the proper of content material to enhance your earnings.
- Different monetization alternatives. There are tons of the way, aside from the Creator Fund, you may generate earnings out of your content material, together with becoming a member of the Creator Market, AdSense, and model sponsorships. Discover your choices and be part of the creator economic system. It’s booming.
What in regards to the TikTok Creativity Program?
In February of 2023, TikTok launched the Creativity Program Beta.
It has been developed based mostly on learnings and suggestions from the Creator Fund.
So we’re hoping it’s a brand new and improved reward system.
It began as an invite-only program, however now, in case you’re enrolled within the Creator Fund and based mostly within the US, you may request to affix. Nevertheless, areas are nonetheless restricted, and acceptance shouldn’t be assured, even in case you meet the standards.
What’s the distinction between the Creativity Program and the Creator Fund?
Regardless of being developed based mostly on the Creator Fund, it does have some variations.
- Video period. You’ll want to create movies of greater than 60 seconds to earn cash from the Creativity Program. We predict that is most likely to cease creators from reusing their content material on YouTube Shorts and different social media platforms to maintain TikTok content material unique.
- Not accessible in every single place. If the Creator Fund is nation restrictive, the Creativity Program is much more so. It’s presently solely accessible within the US, France, and Brazil.
- Up to date dashboard. This provides creators a a lot better perception into their earnings than the Creator Fund does.
- Income estimation. See an estimated quantity you’ll earn in your present views.
- Video efficiency metrics. TikTok will present you which of them movies are certified for this system, what number of views are certified, and the way a lot you’ll earn per 1,000 views on every video.
So, is the Creativity Program higher than the Creator Fund?
We don’t know for certain, however we hope so.
Because it’s based mostly on the suggestions from the Creator Fund, we predict TikTok has discovered from the low funds and basic disappointment.
The Creativity Program is definitely trying extra promising.
Creators who’re enrolled within the Creativity Program are evaluating it with the Creator Fund and, to date, extra creators are proud of the outcomes.
Different customers have reported that they’d have solely earned $80-$120 for a similar video on the Creator Fund however have earned $2971.60 with the brand new Creativity Program.
The present suggestions is fairly constructive from these utilizing it. The dashboard is already way more complete, and people enrolled are reporting larger earnings too. Win-win.
Closing ideas
We’d advocate becoming a member of the Creator Fund in case you qualify.
The professionals positively outweigh any negatives, and if it’s not figuring out, it’s tremendous straightforward to decide out too.
The fund is a good way to earn somewhat bit of additional cash to your content material and probably be first in line to check out any new launches, just like the Creativity Program.
